October 29, 2014

PLOS Looks at the Importance of Synthetic Biology Communication

In a new article featured on the website of the Public Library of Science (PLOS), David Shifrin talks to David Rejeski, director of the Synthetic Biology Project, about A Guide for Communicating Synthetic Biology. Written by Rejeski and Dr. Jessica Mazerik, the guide offers thoughts on both the communication process and message content for scientists, public information officers and others discussing the benefits and risks of synthetic biology. Shifrin and Rejeski's conversation focuses on the need for professional science communicators, how to push a scientific message out through non-traditional media, and why The Big Bang Theory is great for science geeks. The full article can be found here: http://synbio.plos.org/2014/10/28/picking-the-message-and-the-messenger-david-rejeski-on-synbio/